10 Common Website Planning Mistakes and How to Avoid Them

10 Common Website Planning Mistakes and How to Avoid Them

Are you ready to plan and build your own website? It’s much easier today than it’s ever been before. Tools and templates can help you plan and make it yourself without high costs.

To speed up your learning curve, here are the 10 most common mistakes people make so you can avoid them.

Not Defining Clear Goals

Start by defining clear goals for your website. Then, decide how they fit your business. For example, what do you intend to do with your site’s traffic? This is an important first step because it determines everything that will come after. Therefore, aligning your site’s plan and design with its goals will get the best results.

Forgetting to Research Your Target Market

You need a keen awareness of your target market to attract the ideal customer to your site and convert them. Understanding your audience members’ needs and pain points is especially important, so address these issues with your content and offers.

No SEO

SEO matters! You should optimize your site for Google search since this is the primary way people will find it. You can’t convert traffic if you’re not getting any. An SEO strategy can be simple but must include targeted keywords, a linking strategy, good site navigation, and high-quality content.

Too Much Going On

One mistake many people make is cramming their web pages with too much information or design features. This can overwhelm and confuse visitors and keep them from taking action. Instead, keep your design clean and ensure each page is focused on one thing.

Poor Navigation

Visitors to your site should be able to find the information they’re looking for quickly and easily. If your navigation isn’t easy to understand, you’ll lose people. Create logical categories, clear menus, and a search function.

Too Little Content

You want your users to stay and engage with your site, so it needs to be full of helpful information. Make sure there’s plenty of high-quality content that addresses your target market’s needs. It should include video, visual content, and other types of multimedia.

No CTAs

What actions do you want your visitors to take on your site? No matter how obvious it might be, you need to tell them exactly what to do to get the benefits you’re offering. Your website needs clear calls to action to direct visitors where you want them to go.

Lack of Branding

You must think about branding when you plan and design your site. It should convey your brand identity to visitors. This will make it consistent with the rest of your online presence and help you stand out from your competitors.

Not Optimizing for Mobile

Your site should offer an excellent user experience on all devices your target market uses. People increasingly use devices like smartphones to find the information they need online. If your site isn’t mobile-friendly, you’ll lose them.

Setting and Forgetting

One of the biggest mistakes people make is putting in all the work of planning and building a site only to let it become old and irrelevant. Technology and the market are constantly changing. The SEO strategies you used yesterday may not work today. Therefore, you must monitor, maintain, and update your site long after its launch.
Want to learn more about how to plan your website the right way? Head over here: